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Author'due south Note: This post on how to make an animated GIF (without Photoshop) was updated to include data on how to add GIFs to Facebook, Twitter, and popular content management systems.

Who said GIFs are just for fun? They're incredibly useful for businesses and marketers.

Aside from social media, companies are incorporating GIFs in paid advertising campaigns on social media platforms, in client back up articles on their website, on landing pages and microsites, and in email marketing campaigns.

Why?

Dissimilar static photos or videos, GIFs are quick and easy to brand, and they require no additional software or plugins. Better yet, GIFs can significantly better the user feel on your blog or website. And, unlike a video, GIFs generally have small file sizes, allowing them to load faster and with better quality.

They tin likewise reduce user friction. Think about information technology: instead of clicking on an embedded video tutorial on how to use a characteristic, you tin can share a series of short GIFs that'll brainwash a viewer in half the fourth dimension.

*Here'southward how to leverage Google Optimize (free) to test GIFs on your website

If you're interested in incorporating GIFs into your marketing toolkit but don't have any experience with Photoshop, I'll testify you how to use five free tools to create original GIFs.

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How to create a GIF without photoshop

1. GIPHY's GIF Maker

GIPHY, the company with the world's largest library of blithe GIFs, at present offers a GIF Maker that is free and and so much fun to use. GIF Maker allows you to create animated GIFs from video files, YouTube links, existing GIFs, and even withal photos.

Here's How It Works:

Elevate and drop a video file, or enter a video URL from YouTube, Vimeo, or another GIPHY folio. You can also upload a series of photos to create an blithe photo slideshow.

Once you've uploaded your file, you'll be taken to a screen where you can begin editing your GIF.

Side by side, trim your video to a elapsing of about 2-6 seconds. This volition ensure that your file size is small enough to load speedily on social media and blogging platforms.

If you'd like, you tin can add a caption, stickers, or drawings to your GIF. One time you lot're happy with your GIF, upload it, and add a couple of tags to brand it easier for other people to observe.

And voila! You've made your GIF! Yous can at present salvage information technology and upload it to your website or blog.

What I Like About GIPHY'southward GIF Maker

• It's like shooting fish in a barrel to use and navigate
• Instructions on how to edit the length of your GIF is clear. There are two separate bars for outset time and GIF duration.
• The customizable features (i.e. Animated captions, stickers, etc.) are robust and contemporary.
• Allows you to create GIFs from several different sources, including static images.

What I Don't Like Almost GIPHY's GIF Maker

• GIPHY's GIF Maker doesn't give you the option of making your GIFs individual. Keep that in mind if you create GIFs of your colleagues or your product.

As a gratuitous tool, information technology'due south simple to use and has the exact feature I'yard looking for. GIPHY'south GIF Maker is definitely a tool I'll highly recommend.

2. GIFs.com

Another super-simple tool is GIFs.com, an online tool that turns YouTube videos, Vine videos, and Instagram videos into editable GIFs. Note that while you lot can create GIFs for gratis on this platform, you lot'll have to go a paying subscriber in order to access some features.

With that being said, they exercise offer some options that you won't detect anywhere else, like Instant Effects and themed stickers.

Here'due south How It Works:

Copy and paste a link to a short video yous'd like to turn into a GIF.

On the timeline at the lesser of your screen, indicate your GIF's start and end time, as well every bit length. And so, existence customizing your GIF with their selection of themed stickers, Instant Effects, and customizable fonts for captions.

When you're done, add a name to your GIF, some tags to brand it hands searchable, and you're washed!

What I Like About GIF.com

• GIF.com is super easy to employ. It took me less than 5 minutes to create a GIF.
• Offers standard fonts, like Arial, for GIF captions.
• Offers advanced editing options, like the power to change the opacity of a sticker.

What I Don't Like About GIF.com

• GIF.com don't offer some central features if you're a complimentary user. For instance, you can't remove their watermark from your GIF, you tin't resize or compress the file, and you can't download the original file to your desktop computer unless you are a paying subscriber.
• Editing a GIF's length and duration isn't very clear.

Overall, while I did relish GIF.com's Instant Furnishings and sticker options, I wouldn't recommend becoming a paid subscriber for features you lot tin can notice for free on GIPHY's GIF Maker and other online tools.

three. Imgur's Video to GIF

Always employ a tool like ClipConverter to turn a YouTube video into an mp3 file? Imgur does most the verbal same thing by converting videos into GIFs.

If y'all're looking for a tool without the bells and whistles GIF.com or GIPHY's GIF Maker accept, Video to GIF is for you lot. It doesn't have themed stickers, fun filters, or customizable fonts for captions, but it volition help y'all create a high-quality GIF in no time.

Here's How Information technology Works:

Enter the URL of the video you'd like to plough into a GIF.

Under the video preview, Video to GIF will prompt you to select a start time, then indicate the length of your GIF.

When you're done, hit the "Create GIF" button and your GIF will be ready to share and download.

What I Similar Most Imgur'southward Video to GIF

• This is the fastest tool I've ever used to create a GIF before.
• But supports videos uploaded online. You're out of luck if you simply have an .mp3 file

What I Don't Like Most Imgur's Video to GIF

• There aren't plenty options to aid customize GIFs (i.e. no stickers, filters, dynamic captions, etc.)
• The groundwork of the caption is black by default. It actually doesn't look skilful on an animated GIF.
• Only available on desktop.

Overall, if y'all want to create a super-simple GIF in a short amount of time, give Imgur's Video to GIf tool a try.

4. Boomerang for Instagram

Unlike other GIF-creating apps, Boomerang for Instagram is a mobile app that takes a outburst of photos and stitches them together into a GIF that plays forward and astern with no editing required.

Here'due south How It Works:

Press the photo button, concord for a few seconds, and voila! That'south all in that location is to it. When y'all're satisfied with your Boomerang, you can instantly share it on Facebook or Instagram, or save information technology to share on another platform. Here's a brusk video that shows you how information technology works.

What I Similar Near Boomerang for Instagram

• It's incredibly unique! Having a GIF that plays forward and astern–instead of looping–really makes my GIF stand up out.
• It's incredibly fast and easy-to-employ.
• Easy to share GIFs directly to social media.

What I Don't Like About Boomerang for Instagram

• Can't use videos or photos to create GIFs.
• Only available equally a mobile app.
• Cannot customize the video with a caption, filters, or stickers.

Overall, I actually like Boomerang for Instagram, specially for creating and sharing original GIFs of your product or team in action.

five. LICECap

Every bit a marketer, my favorite GIF creator of all fourth dimension is LICECap , a gratuitous animated screen capture tool. It's allowed me to create several "How To" articles demonstrating how to apply features in a desktop app.

It'due south likewise how I created every single GIF in this article!

Here's How It Works

When you open the desktop app, LICECap volition display an open window that yous can adjust to fit the whole screen or just a portion of the screen you lot'd like to capture.

In the bottom right-paw corner, striking the record button and select a file proper name for your GIF. Then proceed to interact with whatsoever you're recording. You tin can also interruption the recording and reposition the window if you'd like.

When you're washed, LICECap automatically saves your GIF that you can use in your content.

What I Like About LICECap

• Unlike whatsoever of the other tools mentioned above, LICECap allows me to create GIFs of a product in real-time. No URLs or .mp3 files required.
  *It'due south too very easy to utilize. For instance, I salvage time by not having to ready a length or duration.
• You can too specify a maximum FPS (frames per second) to allow throttling CPU usage.

What I Don't Similar Virtually LICECap
* The saved GIFs files are big and can take upward a lot of space, and then keep your GIFs short.

LICECap is a tool every marketer and entrepreneur should have in their content marketing toolkit.

The Best Places To Utilise Animated GIFs

Now that y'all know how to make a GIF, you should probably too know the platforms that support GIFs and the different ways to add animated GIFs to your content strategy. Allow'south jump right in!

Facebook

GIFs are at present becoming way more than pop on Facebook–probably because they're easier to create and share on Facebook than videos.

The problem, nevertheless, was that in lodge to upload a GIF to Facebook, you lot would take to share it using a GIPHY link, which was far from ideal.

Now, Facebook allows yous to search for GIFs and add them to a Facebook post–without any share links! Here's how information technology works:

• Go to your Facebook folio and make a Facebook Post.
• When you create a Facebook mail service, Facebook will brandish a drop-downwardly carte that gives you the option to add a photograph or video, tag friends in your postal service, bank check in at a location, etc. Select the GIF option in that menu.
• Next, Facebook volition brandish another drib-downwardly menu that allows you to search for the GIF of your choice.

• When you've found the perfect reaction GIF, select it and information technology'll be automatically added to your Facebook postal service. Note that when you add a GIF to your mail service, it volition appear static, but it will be animated once you've published the post.
• Finally, add a tricky explanation, if you haven't already, and hit Post!

Now, this process only applies to a personal Facebook business relationship. Here's how to share GIFs on your company's business folio:

• Observe a reaction GIF that you'll like to use on Google Images or on GIPHY. Download it and relieve the file to your desktop.
• Next, log into Facebook, become to your company's business organization page, and log into Business organisation Director.
• Under the Page tab, roll down a bit to create a new Facebook mail service.
• Write a caption for your post.
• Adjacent, drag your GIF file from your desktop into the Facebook post. This volition upload your GIF equally a video. Notation: don't panic if you don't see a screencap of your GIF in video thumbnail. That just means Facebook hasn't uploaded your GIF just yet.

• When yous're happy with your caption, get alee and hit Publish. When your postal service is published, you'll meet your blithe GIF in activeness!

*P.S. Accept you seen Facebook Ads • Your Ultimate Marketing FAQ Guide ?

Twitter

Thankfully, Twitter makes it super easy to adhere GIFs to your tweets. Hither are two super simple ways to add GIFs to your tweets.

• The Drag and Drop Method: You tin can add a GIF from your figurer by simply dragging your GIF from your desktop to the Etch new Tweet box. After adding your GIF to your tweet, information technology'll immediately announced in its blithe form. Finally, hit Tweet to publish your post.

• Alternatively, yous tin can apply Twitter's integration with GIPHY to search for a GIF to add together to your tweet. Get-go, click the GIFoption in the Compose new Tweet module. Then search and select a GIF to add to your tweet. Hit Tweet to publish your post and that's it!

Content Management Systems

Of course, I can't forget about uploading GIFs to your website or weblog! While every content management system is different, the process of uploading a GIF is exactly the same equally uploading a photo or video. Here are instructions on how to upload GIFs on WordPress, Ghost, and Squarespace.

Making an animated GIF is like shooting fish in a barrel

Clearly, there's plenty of complimentary options that make this type of content creation super like shooting fish in a barrel.

As a quick recap, the five tools that'll assistance you create a gif are:

1. GIF Maker
2. GIFs.com
3. Video to GIF
4. Boomerang for Instagram
5. LICECap (personal favorite, as a marketer)

Then, get and create GIFs… and examination them on your website, in your onboarding, embed them in electronic mail marketing, share them on social, and run into if the improve paid-advert performance! Non certain which exam to start with? We Wrote The 100-Page Pace-By-Pace Growth Audit Guide You Demand

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Source: https://ladder.io/blog/animated-gifs

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